The new way to go-to-market is with your market
AudienceLed is the only B2B demand generation agency built to scale pipeline through customer, partner, and influencer marketing. We continuously surround target buyers with peer influence and proof. The result: more buyer engagement, better conversion rates, and faster, more efficient growth.
The Problem
Buyers are less reliant on brands for making buying decisions than ever
They're talking with peers on LinkedIn, in industry communities, and at events. They're listening to experts on podcasts and email newsletters. They're asking vendors they already work with for referrals.
Buyers are tuning out brands they don't trust and turning to people they do.
Buyers are tuning out brands they don't trust and turning to people they do.
12%
of buyers say that they
trust software companies
30%
of B2B buyers trust vendor-provided content
82%
of buyers are influenced by other individuals and companies
The Solution
Turn customers, partners, and influencers into primary pipeline drivers
AudienceLed co-creates and distributes demand generation campaigns with the people, brands, and places your target buyers trust. More buyers see your brand, and when they do, more of them trust and engage with your message, because of the messenger.
Content Creators
Like Jay Acunzo, host of
How Stories Happen podcast
How Stories Happen podcast
Community Leaders
Like Jimmy Daly, founder of
Superpath
Superpath
Industry Vendors
Like Alex Lindley, Managing
Editor at Semrush
Editor at Semrush
Buyer Champions
Like Dozie Anyaegbunam,
Senior Editor at The CMO
Senior Editor at The CMO
Engaged Users
Like Erica Schneider, content
leader with 80k+ following
leader with 80k+ following
The strategy
Continuously generate social proof, distribute to target buyers, and win over your market
AudienceLed's Surround Buyers with Trust demand generation system is not just about producing lots and lots of social proof (it certainly does). What matters most today is your buyers seeing your brand all the time, in all the places they spend time, and through all the people and brands they turn to to help them make buying decisions.
Brands that have built visibility and trust in the market start most deals at the top of the buyer's consideration set and win the deal most of the time. No matter how much AI your team used this quarter, you will lose to competitors that have built more trust with the buyer.
AudienceLed builds that visibility and trust with named accounts and target ICP buyers through an always-on, audience-led demand generation engine.
Brands that have built visibility and trust in the market start most deals at the top of the buyer's consideration set and win the deal most of the time. No matter how much AI your team used this quarter, you will lose to competitors that have built more trust with the buyer.
AudienceLed builds that visibility and trust with named accounts and target ICP buyers through an always-on, audience-led demand generation engine.
Continuous Social Proof
Every month, AudienceLed is recruiting customers, partners, and influencers into campaigns through short video recording sessions. We then produce videos, blog and social posts, and ad creatives that validate narratives and showcase proof.
Continuous Distribution
Every campaign has organic distribution built in to the featured third-party's audience. Then we add paid distribution directly to target buyers through social media ads and high-fit newsletters, podcasts, events, and industry communities.
Continuous Demand Gen
AudienceLed generates more and more intelligence, relationships, buyer engagement signals, and meetings booked as we run the engine. Everything gets passed on to your team in Slack and CRM to easily take next steps and accelerate revenue.
ButterDocs
0 to 7k+ users,
#1 on Product Hunt, within 2 months
#1 on Product Hunt, within 2 months
ButterDocs is on a mission to replace Google Docs for professional writers and content teams. AudienceLed collaborated with influential launch partners to bring ButterDocs to market with a bang.
How did you hear about ButterDocs?
SELF ATTRIBUTION DURING SIGNUP
🔥🔥🔥🔥🔥🔥
– Michi, CEO of ButterDocs
the offering
Make every marketing campaign perform better with more distribution, validation, and proof
AudienceLed works right alongside your current marketing and GTM teams. We align on your current objectives, product launch roadmap, strategic narratives, and budget. Then, we launch demand generation campaigns designed for third-party participation and distribution.
We can integrate with your current capabilities or handle everything from beginning to end: third-party recruitment & coordination, content design and production, organic publishing, paid distribution management, and performance reporting.
We can integrate with your current capabilities or handle everything from beginning to end: third-party recruitment & coordination, content design and production, organic publishing, paid distribution management, and performance reporting.
Influencer Marketing
- On-going Paid Partnerships
- Launch Distribution & Validation
- Organic Influencer Content Series
Customer Marketing
- User-Generated Content (UGC)
- Customer Stories & Testimonials
- Customer Webinars & Events
Partner Marketing
- Partner Co-Marketing & Events
- Referral Partner Programs
- Partner & Joint Customer Stories
Product Marketing
- Market & Narrative Validation
- Full Funnel Launch Support
- Product Playbooks & Enablement
Paid Advertising & Media
- LinkedIn Thought Leader Ads Experts
- Influence + Proof Ad Creative Engine
- The Only Ecosystem Media Planners
Account-Based Marketing
- Surround Target Buyers with Trust
- Invite & Feature Buyers In Content
- Hyper-Targeted Paid Distribution
Frequently asked questions
What companies do you work with?
Any B2B company will see faster, more efficient growth from the Surround Buyers with Trust demand generation strategy. We adapt to your market, go-to-market motion and teams, and budget. This said, companies in highly-communal market ecosystems (lots of influencers, events, newsletters, social activity, etc.) have the most leverage.
Who is AudienceLed?
We're a growing team of top customer, partner, influencer, and demand gen talent paired with professional designers and video editors. There is no replicating this team. Led by Rob Carpenter (ex Marketing leader at Demostack, Front), Will Taylor (ex Partnerships leader at PartnerHacker, Reveal, Mailshake), and Lauren Makielski (ex Operations leader at Hawke Media).
Who do I work with?
You meet with your AudienceLed Director of Demand Generation weekly, who aligns on objectives and strategy with you, reviews campaign status, and reports on new relationships, buyer engagement, and pipeline performance. Other AudienceLed team members join calls and collaborate with you in Slack as needed to further shape strategy, optimize outputs, launch campaigns, and drive growing impact.
How do you work with our customers?
While we do produce high-quality customer stories and testimonials, we don't believe that is the only way to feature your customers or that brands should wait around for perfect outcomes. We share topical prompts to segmented customer lists that invite them to share their expertise and tactics to be featured. Opportunities for advocacy and proof content naturally surface.
What's included? How much does AudienceLed cost?
AudienceLed is like full-service content, customer, partner, and influencer marketing teams, in one, but with a focus and strategy for driving actual demand. Third-party recruitment & coordination, content design and production, organic publishing, paid advertising & sponsorships management, and performance reporting are all included. Pricing ranging from $5,000-$30,000 a month + 10% paid management fee.
Can I ask questions without a call?
Of course. You can email us at team@audienceled.com.
Book your free strategy consultation
focused on your objectives
focused on your objectives
Meet with AudienceLed's founders to get expert consultation on modern demand generation and going-to-market with your market. If it looks like a fit to work together, we'll prepare a straight-forward business case and proposal for getting started.
