The new way to go-to-market is
with your market
We help B2B startups and scaleups win over their market through creative comarketing with influential creators, buyers, users, customers, and partners.
The Problem
Traditional GTM is losing effectiveness and buyer trust
Outbound, SEO, and ads use to drive easy demand, but results are falling behind. Why? Over saturation and broken promises. More than ever, buyers are tuning out brands they don't know and turning to people they trust.
12%
of buyers say that they
trust software companies
30%
of B2B buyers trust vendor-provided content
82%
of buyers are influenced by other individuals and companies
The Solution
Turn the people that influence your buyers into collaborators
We produce win (you), win (partners), win (audiences) comarketing with the people and brands your audience already knows, likes, and trusts – without requiring a giant influencer marketing budget.
A few of the people we collaborated with for ButterDocs 🧈
A few of the people we collaborated with for ButterDocs 🧈
Content Creators
Like Jay Acunzo, host of
How Stories Happen podcast
How Stories Happen podcast
Community Leaders
Like Jimmy Daly, founder of
Superpath
Superpath
Industry Vendors
Like Alex Lindley, Managing
Editor at Semrush
Editor at Semrush
Buyer Champions
Like Dozie Anyaegbunam,
Senior Editor at The CMO
Senior Editor at The CMO
Engaged Users
Like Erica Schneider, content
leader with 80k+ following
leader with 80k+ following
Happy Customers
Like Arthur Castillo, marketing
leader at Aligned
leader at Aligned
The strategy
Grow brand awareness → build trust & affinity → accelerate demand
Comarketing, UGC, influencer marketing, warm intros, partners, social proof – these are all elements of audience-led growth, a go-to-market strategy that focuses on building and enabling brand champions to accelerate brand awareness, trust, affinity, and revenue growth.
Build audience intel & relationships
We identify and connect you with the people and brands your audience turns to.
Create & distribute content together
We get your brand in front of buyers in ways that build trust, affinity, and pipeline.
Collect & advise on
audience insights
audience insights
We deliver ecosystem, buyer, and customer insights to fuel your entire GTM.
ButterDocs
0 to 7k+ users,
#1 on Product Hunt, within 2 months
#1 on Product Hunt, within 2 months
ButterDocs is on a mission to replace Google Docs for professional writers and content teams. AudienceLed collaborated with influential launch partners to bring ButterDocs to market with a bang.
How did you hear about ButterDocs?
SELF ATTRIBUTION DURING SIGNUP
🔥🔥🔥🔥🔥🔥
– Michi, CEO of ButterDocs
the offering
Audience Research
from $2,500Learn who your ideal customer is, where they hang out, who influences them, and how you can win them over.
- ICP Analysis
- Ecosystem Map & Database
- Audience Sentiment Report
- Audience-Led Growth Plan
Comarketing Campaigns
from $5,000Strategy, build out, and launch of creative campaigns to capture market attention and drive engagement.
- Go-to-market launches
- Virtual events
- Creative LinkedIn activations
- Industry survey & report
Partner Programs
from $5000/moWe build and run ongoing programs designed to create and enable brand champions at scale.
- Creator & Expert Programs
- Community Advisor Program
- User-Generated Content Engine
- Sponsorship Management
Frequently asked questions
What companies do you work with?
B2B software companies – from brand new startups to scaling enterprises. We are best suited for industries that are active on LinkedIn.
Who will I work with?
Rob Carpenter (Strategy), Will Taylor (Partnerships), Meg Johnson (Creative), and Alex Christian (Growth). There is no stronger team in the world for modern B2B comarketing and partner programs.
How do you get influencers to collaborate without fees?
Scrappy, creative, win-win-win comarketing that is easy to say yes to. We also do most of the production work. That said, some partnerships will require payment. People deserve to be paid for their time!
Is design and video editing included?
Yes – All AudienceLed services are supported by professional design and video editing as needed.
What's with the pufferfish?
AudienceLed clients stand out in crowded markets and seem much bigger to their target audience than they actually are – much like the pufferfish.
Can I ask questions without a call?
Of course. You can email us at team@audienceled.com.
Book a free strategy session
No deck presentation or hard sales pitch. Just 30 minutes of free consultation packed with audience-led growth ideas, tactics, and strategies for achieving your goals.
