The new way to go-to-market is
with your market
We help B2B startups and scaleups win over their market through creative comarketing with influential creators, buyers, users, customers, and partners.
The Problem
Traditional GTM is losing effectiveness and buyer trust
Outbound, SEO, and ads use to drive easy demand, but results are falling behind. Why? Over saturation and broken promises. More than ever, buyers are tuning out brands they don't know and turning to people they trust.
12%
of buyers say that they
trust software companies
30%
of B2B buyers trust vendor-provided content
82%
of buyers are influenced by other individuals and companies
The Solution
Turn trusted industry leaders and peers into collaborators
We produce win (you), win (partners), win (audiences) comarketing with the people and brands your audience already knows, likes, and trusts – without requiring a giant influencer marketing budget.
A few of the people we collaborated with for ButterDocs 🧈
A few of the people we collaborated with for ButterDocs 🧈
Content Creators
Like Jay Acunzo, host of
How Stories Happen podcast
How Stories Happen podcast
Community Leaders
Like Jimmy Daly, founder of
Superpath
Superpath
Industry Vendors
Like Alex Lindley, Managing
Editor at Semrush
Editor at Semrush
Buyer Champions
Like Dozie Anyaegbunam,
Senior Editor at The CMO
Senior Editor at The CMO
Engaged Users
Like Erica Schneider, content
leader with 80k+ following
leader with 80k+ following
Happy Customers
Like Arthur Castillo, marketing
leader at Aligned
leader at Aligned
The strategy
Grow brand awareness → build trust & affinity → accelerate demand
Comarketing, UGC, influencer marketing, warm intros, partners, social proof – these are all elements of audience-led growth, a go-to-market strategy that focuses on continuous audience research and comarketing to accelerate brand awareness, trust, affinity, and revenue growth.
Build audience intel & relationships
We identify and connect you with the people and brands your audience turns to.
Create & distribute content together
We get your brand in front of buyers in ways that build trust, affinity, and pipeline.
Collect & advise on
audience insights
audience insights
We deliver ecosystem, buyer, and customer insights to fuel your entire GTM.
ButterDocs
0 to 7k+ users,
#1 on Product Hunt, within 2 months
#1 on Product Hunt, within 2 months
ButterDocs is on a mission to replace Google Docs for professional writers and content teams. AudienceLed collaborated with influential launch partners to bring ButterDocs to market with a bang.
How did you hear about ButterDocs?
SELF ATTRIBUTION DURING SIGNUP
🔥🔥🔥🔥🔥🔥
– Michi, CEO of ButterDocs
the offering
Industry Survey & Report
from $6,000A public, industry-wide survey campaign and followup report in partnership with industry leaders and peers.
- Survey strategy & creation
- Partner-based survey distribution
- Analysis & report production*
- Partner-based report launch
- 1-3 month campaign
Custom Campaigns
from $5,000Strategy and execution of creative go-to-market campaigns in partnership with industry leaders and peers.
- Go-to-market launches
- Event strategy & recruitment
- LinkedIn collaborations
- UGC & creator campaigns
- Campaign performance report
Managed Advisory Board
from $3,000/moA curated advisory board of influential industry experts that advise and represent your brand on an ongoing basis.
- 5+ curated advisors
- 3+ advisory sessions/month
- Sessions curated to your needs
- Advisors associate on LinkedIn
- + advisory from AudienceLed
Managed Comarketing
from $3,750/moA steady stream of comarketing content and all the comarketing program heavy lifting done for you.
- Weekly UGC from call recordings
- SME content sourcing & creation
- Podcast & webinar recruitment
- Comarketing opp sourcing
- Monthly performance report
Frequently asked questions
What companies do you work with?
B2B software companies – from brand new startups to scaling enterprises. We are best suited for industries that are active on LinkedIn.
Who will I work with?
AudienceLed currently consists of Rob Carpenter and partners for design, video editing, and report production. You also work directly with advisors and occasionally with comarketing partners as needed.
How do you get influencers to collaborate without fees?
Scrappy, creative, win-win-win comarketing that is easy to say yes to. We also do most of the production work. That said, some partnerships will require payment. People deserve to be paid for their time!
Is design and video editing included?
Yes – All AudienceLed services are supported by professional design and video editing as needed.
What's with the pufferfish?
AudienceLed clients stand out in crowded markets and seem much bigger to their target audience than they actually are – much like the pufferfish.
Can I ask questions without a call?
Of course. You can email us at team@audienceled.com.
Book a free strategy session
No deck presentation or hard sales pitch. Just 30 minutes of free consultation packed with audience-led growth ideas, tactics, and strategies for achieving your goals.
